Apply Color Harmony

Just another Forrest color Applying Color Harmony  — Despite 35% of Americans selecting blue as their favorite hue according to Kathy Lamancusa’s “Emotional Reactions to Color” study, effect-based black and white color’s associations appear to resonate more with buyers seeking similar attributes in their new car. The preference for effects in the white and black color space is even greater in the luxury car market according to Axalta’s 2015 Global Automotive Color Popularity Report. Solid blacks account for 10% of luxury vehicles compared to 17% for effect-based blacks. For white the difference is even more dramatic, where solid white accounts for 4% and pearl white is 22%. Pearl whites are perceived as ‘up-scale’ and innovative, which correlates to its extensive use on devices from laptops to mobile phones. In fairness to blue, new car buyers are overwhelmingly conservative, with a very limited palette deemed color appropriate. White, silver, black and grey are all currently more popular than any of the chromatic color offerings. A nonchromatic paint isn’t subject to color trends and is perceived to afford quicker vehicle resale down the road. Nonchromatic automotive basecoats are popular, but bland is not. The use of pearlescent and metallic effect pigments on vehicle coatings continues to grow. “Effect pigments are the fastest growing segment of the high-performance pigment market, and in 2015 were present in 70% and 65% of automotive colors for new builds in the Americas and Europe, respectively,” according to Jane Harrington, Manager of Color Styling with PPG Automotive OEM Coatings. Pearlescent micas and aluminum pigments produce luster and brilliance to create a vibrant depth in both liquid and powder coatings. Pearlescent white micas add a soft, silky richness that creates a natural and soft impression in coatings. When used effectively, pearlescent micas in a variety of hues and particle size fractions can produce eye-catching results that draw attention without overwhelming a finish. Aluminum pigments can produce subtle shifts in brightness or dazzling brilliant sparkles depending upon the flake morphology and particle size. The reflective silver glow of aluminum pigments elicits a sense of timeless style.  The Importance of Color Harmony Effect pigments can visually enhance the perception of almost any powder coating if used effectively. To attain the most desirable appearance with pearl micas and aluminums, color harmony and the psychological influence of color combinations should be considered. Color harmony is achieved when two or more compatible hues produce a balanced and pleasing visual experience. Harmony will not overstimulate nor underwhelm the viewer. Harmonious color combinations are agreeable or even captivating but never dull or chaotic.

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