Labels: Reading the Fine Print


Have you ever tried to read the directions on the back of a product and feel like you need a magnifying glass, despite your 20/20 vision? Forget it if your vision is worse! We are often asked, “Why don’t you have more information on your label on how to use your Stove Bright® Aerosol Paint?” The simple answer to that question is…Real Estate! Or, the lack thereof. As anyone that has used our product knows, there is more to using our paint than just spraying it on and firing up the stove. While our paint is fairly forgiving, there is a process to heat the steel so that it does not expand too quickly, causing the paint to crack or fail during the off-gassing phase. Describing this process requires a lot of information. Here is the process required to set our paint: User Guide.

Nearly any product that you buy ranging from groceries, to appliances, to hygiene products is required to have appropriate warnings about that product. Required warnings on our standard 12oz aerosol can chew up about 50% of the available label space. As product packaging gets smaller, the demand for space for warnings goes up. It becomes increasingly difficult for companies to convey all the information that they would like, especially for a technical product such as our Stove Bright® High Temperature Paint. This is why we provide a user guide on our website.

Regulations also require a certain type size and font. This type size and required space doesn’t decrease with smaller packaging, it remains the same. Therefore directions for product use take the hit. Manufacturers are not trying to test your eyesight; they are simply trying to get you as much information as they can about both the content of the product, and about how to use it. This is a burden for all manufacturers. Take a look at first 2-3 pages of your next purchase of a kitchen appliance or a television and you will see a laundry list of ways NOT to use their product.

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